Our Story
The creation of La Tienda by José Sol stems from a deep passion for Spanish gastronomy and a commitment to bringing the finest-quality products to British food lovers. Since 2010, José Sol has represented some of Spain’s most prestigious food brands in the UK.
His remarkable career includes appearances at renowned events such as Royal Ascot and Chelsea Flower Show, as well as collaborations with iconic venues like Harrods and legendary football stadiums. This journey has solidified his reputation as a leading ambassador of Spanish culinary culture.
Uniting Spain’s unique flavours and discerning consumers
Genuine love for premium-quality products
Since founding Spanish Ham Master in 2010, José has dedicated his career to raising the profile of jamón and other Spanish delicacies in the UK. Recognised as the Latin Personality of the Year 2015 and a member of esteemed international organisations such as La Chaîne des Rôtisseurs and Les Disciples d’Escoffier, José’s work reflects his unwavering commitment to excellence in gastronomy.
Now, with La Tienda by José Sol, he aims to share his expertise and passion with a wider audience. Our mission is to offer exclusive products that connect food lovers with the authentic flavours of Spain, celebrating quality, authenticity, and tradition. More than just an online store, this project is an invitation to experience the best of Spanish gastronomy from the comfort of your home.
"exclusive products that connect food lovers with the authentic flavours of Spain"
Our Jamon
La Tienda by José Sol is born from a deep commitment to offering not just the finest jamón but an authentic experience infused with tradition and history in every slice. With the extensive expertise of José Sol, a former director of some of Spain’s most prestigious jamón brands, our approach to this exceptional product is truly unique. This project is more than just a jamón shop; it’s a celebration of the tradition, respect, and dedication behind every piece we present.
At La Tienda by José Sol, we offer jamón for everyone: from the most exclusive, premium selections to high-quality options that make Jamón Ibérico accessible to anyone who appreciates its authentic flavour. Whether you’re looking for a special gift or a centrepiece for your dining table, here you’ll find the perfect jamón that blends tradition, quality, and sustainability.
Our Products
At La Tienda by José Sol, we don’t just select products; we curate experiences designed to make you feel like the perfect host. Our store is far more than a showcase of Spanish specialties—it’s a carefully crafted collection of products that tell stories and create unforgettable moments. José Sol has poured his passion and expertise into finding brands that have captivated him with their exceptional quality and the value they bring to the table.
Every choice is personal. With the warmth and hospitality that José has always shared in his own home, this store brings together everything he would proudly serve to his closest friends: from hand-carved jamón plates sealed with his hallmark of quality, to unique appetisers and perfectly paired wines. Our mission is to deliver the best, allowing you to enjoy authentic culinary moments ideal for sharing with family, colleagues, or friends.
La Tienda by José Sol is your invitation to discover, share, and savour. From simple appetisers to ingredients for special occasions, you’ll find flavours that transform every moment into something truly memorable. Indulge in authentic gastronomic experiences with every order, and turn your table into a place where quality and tradition meet the joy of sharing.
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