Our Story

The story of La Tienda by José Sol is rooted in a deep passion for Spanish gastronomy and a commitment to delivering the finest-quality products to British food enthusiasts. Since 2010, José Sol has represented some of Spain’s most prestigious food brands in the UK, forging close relationships with discerning families who appreciate exceptional taste and authenticity.

Throughout his remarkable career with Spanish Ham MasterJosé has perfected the art of carving and serving premium Jamón Ibérico at exclusive events and private gatherings across the country. His unwavering dedication to traditional methods and top-tier quality has earned him a reputation as one of the UK’s most respected ambassadors of Spanish cuisine, bringing the timeless flavors of Spain to those who value the very best.

Uniting Spain’s unique flavours and discerning consumers

Genuine love for premium-quality products

Since founding Spanish Ham Master in 2010, José has dedicated his career to elevating Jamón Ibérico and other Spanish delicacies in the UK. Recognized as Latin Personality of the Year 2015 and a member of esteemed international organizations such as La Chaîne des Rôtisseurs and Les Disciples d’Escoffier, José’s work reflects his unwavering commitment to excellence in Spanish gastronomy.

Now, with La Tienda by José Sol, he aims to share his expertise and passion with a wider audience of food enthusiasts. Our mission is to offer exclusive products that connect you with the authentic flavors of Spain, celebrating quality, tradition, and the joy of sharing unforgettable culinary experiences. More than just an online store, La Tienda by José Sol is an invitation to explore the very best of Spanish cuisine from the comfort of your home.

"exclusive products that connect food lovers with the authentic flavours of Spain"

Our Jamon

La Tienda by José Sol is born from a deep commitment to offering not just the finest jamón, but an authentic experience infused with tradition and history in every slice. With the extensive expertise of José Sol, a former director of some of Spain’s most prestigious jamón brands, our approach to this exceptional product is truly unique. This project is more than just a jamón shop; it’s a celebration of the tradition, respect, and dedication behind every piece we present.

At La Tienda by José Sol, we offer jamón for everyone: from the most exclusive, premium selections to high-quality options that make Jamón Ibérico accessible to anyone who appreciates its authentic flavor. Whether you’re looking for a special gift or a centerpiece for your dining table, here you’ll find the perfect jamón that blends tradition, quality, and sustainability.

Our Products

At La Tienda by José Sol, we don’t just select products—we curate culinary experiences designed to make you feel like the perfect host. Our store is more than a showcase of Spanish specialties; it’s a carefully crafted collection of items that tell stories and create unforgettable moments. Drawing on his passion and expertise, José Sol seeks out brands that captivate him with their exceptional quality and the unique value they bring to your table.

Every choice here is personal. Reflecting the same warmth and hospitality that José shares in his own home, this store gathers everything he would proudly serve to his closest friends—from hand-carved jamón plates sealed with his hallmark of quality to unique appetizers and perfectly paired wines. Our mission is to provide the very best, allowing you to enjoy authentic culinary moments and share them with family, colleagues, or friends.

La Tienda by José Sol is your invitation to discover, share, and savor. From simple appetizers to ingredients for special occasions, you’ll find flavors that transform every moment into something truly memorable. Indulge in genuine Spanish gastronomy with every order, turning your table into a place where quality and tradition meet the joy of sharing.

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